We Give A F*ck. We just don’t care.
Your business isn't sinking.
It's just not going anywhere.
That's worse. You're comfortable. Comfortable is just sinking politely. Hard a-port.
Level 1 businesses with paying customers. Application is free. Diagnostic is paid. Not everyone gets in.
The part nobody says out loud
Dear business owner who thinks they're fine,
The sea never cared for a sailor's feelings. Only whether he was prepared.
When you set sail, the sea reminds you you're supposed to be going somewhere. When's the last time you noticed you'd stopped moving with a direction?
“Am I where I want to be?”
If you're reading this, the answer's probably no. Sorry, mate. You're oblivious. It's that dumb. That stupid. That simple.
If you're not where you want to be, you're either doing something wrong, or not doing something right. And it took you reading some website nonsense to realize that — so you've got a way to go before you sail with a sense of direction.
Get over yourself. Get some clarity on how you're approaching your work.
We call you so you don't feel like you're asking for help — because you're not asking for help, you're asking for clarity. We won't help you. We'll just do our job, so yours gets easier.
If you're a man, grow a pair.
If you're a woman, you can use ours.
— The Hard Port